Article Featured in the Lancaster Times (Sept 13, 2000)

The Conversation by Chris Hvoslef

Joel Swenson, 28
Philanthropic visionary
 
Lancaster resident Joel Swenson is fighting an old disease with modern technology -- the World Wide Web. About two months ago, Swenson went on-line with www.webofcharity.com, a web site he designed that, with a single click of the mouse, allows visitors to help raise funds to fight cancer. Swenson, who is originally from Holden, said his 5-year-old nephew Andrew's diagnosis of leukemia three years ago was his inspiration to develop the web site. The site currently lists five charities -- the American Lung Association, the Leukemia and Lymphoma Society, the National Breast Cancer Foundation, the National Colorectal Cancer Research Alliance, and Why Me, Inc. Every time a visitor to the site selects one of those organizations, the sites' sponsors each donate a half cent to the charity. Even before he developed the web site, Swenson, who said he has had an interest in science since his high school years at Wachusett Regional, was helping to fight the disease in the laboratory. He previously worked at Genzyme Genetics doing scientific research and is now working at EXACT Laboratories, Inc., in Maynard, which is  developing DNA-based screening tools for early detection of cancer. 

Developing the web site has given you a unique opportunity to not only help your nephew, but so many other people who have been diagnosed with cancer.
I don't know that I've thought about it that much. I guess I've got kind of a focus towards my nephew, but it's true. Hopefully we can get it going and make it a success for everybody. 

How is it going? 
It's doing really well. I'm actually very happy and surprised that we get about 150 people a day. But we definitely have to try to get over that next hump, try to increase traffic to the site and get as many people as we can.

Do you think this is, or could be, a more effective tool for charities, instead of the more traditional methods for spreading awareness and raising money?
I don't know if it's more effective just yet, but it's far more interesting. It makes it easier for people that can't really donate because it's not their money. It's a nice niche because people want their web site advertisements to be seen. And there's not much to do on my web site but to see who's advertising. 

You must be hearing from many other people through the web site who are sharing their personal stories with you.
I've had a few people ask me to put their own charities on. Some people have mentioned that they only donate to charities that have something to do with animals. It's like, "Well, that's nice, but..." I've heard some tough stories and some enlightening ones as well.

Considering your background in scientific research, has understanding cancer from a technical point of view had any effect on how you or your family has dealt with your nephew's diagnosis?
I think I get sadder sometimes. I think we're pretty pessimistic as a group because my mother's a nurse, my brother's a paramedic, my brother's going through it with his son. It makes it easier to understand that other people have it, but now that it's in our family, we tend to focus on the negative a little bit because it's basically a needle in a haystack. Andrew was considered in remission for the majority of those three years he was on chemo. Then he was off chemo for about four months and they discovered more. ... I'm kind of funny with the whole thing. I almost don't believe it because they diagnosed him so quickly. He never looked sick. He has never looked sick through the whole thing. Basically he was having odd diarrhea and occasional stomach pains. They thought it was just a flu virus, a stomach virus and then they did a blood test and he was just loaded with leukemic blood cells. I'm still in denial, even though I know what's going on. I have no way to express it, so I try to express it through my site.   

How is your nephew handling all this?
He did really well for the first three years because he kind of grew up with it. But it's a lot tougher on him now. But he puts it in a perspective that a kid would understand. He can't go swimming anymore, he can't play much anymore.

What is his prognosis?
His real only chance of survival now is the bone marrow transplant because he's gone through one round of chemo, which was unsuccessful. They can give him other kinds of chemo to basically maintain it where it is, but he needs the bone marrow transplant. But the good news is they do have four bone marrow matches in the registry, which is very exciting.

Where did you expect your interest in science to take you?
Actually, I always wanted to go to medical school. Originally I wanted to be a doctor. When I went to school, I figured I needed to do something to kind of build something more than an academic career, so I got into an honors research laboratory doing medical research. And then, when I got out of college, I worked for Tufts Veterinarian in Grafton. Then I started to get into more computer-based stuff, basically computer imaging with science. My original desire to go to med school, I guess I liked research so much at the time and then, when I started getting into computers and research, I realized I liked computers a lot more. With scientific research they basically say it's a 99-percent failure. I didn't handle that well. But with computers, it's definitely a science, you don't know what's going on in that machine and things go wrong constantly and basically you use the same methods to diagnosis what's going on there, and you have about 99-percent success, so, I like that. [laughs]
 
How did you get the web site going?
When I started this whole thing, I knew how to build databases, I had been doing it for about three years or so. I built a web site in my work, it was terrible. But I didn't know how to make the two talk to each other, that was an important part. Every time you click that button you have to keep track of information and you have to figure out who's coming there. When I had the idea to do it, basically I had no clue how to get that all to work together. I bought books and I started playing. I bought a computer -- I didn't even have a computer when I started it. It was just a great learning experience. I'm amazed that I got it going, actually. Even more amazing is the response. It's become quite addicting actually, looking at the statistics every day, seeing how many people are looking at it. I can tell where they're coming from. We're getting people coming from more than half the states in the U.S., a couple provinces in Canada, Vietnam, Turkey, Japan. All of this is word of mouth because I cannot afford to do any advertising. 

Are there other web sites like this out there?
There are actually quite a lot of them. The one that basically gave me the idea was called The Hunger Site. They all pretty much look the same at this point. The Hunger Site, they actually get about 200,000 to 400,000 clicks every single day. I think they raised about $5 million in 8 months. I don't think mine is going to be that popular too soon. But, that was basically the vision. When I built the web site, [his nephew] was already in remission and everything was working great and I said this would be a great thing just to do. Most people aren't proactive until something happens in their family, which is the sad reality. If I could get 200,000 to 400,000 people clicking every day, maybe we can find a cure before the next person, or the next person in your family, gets it because it's just so prevalent out there. It's basically all you can do is fund the people who will eventually find a cure. I know that working in the field.

Was it difficult to get sponsors for the web site?
It is very difficult to get people to sponsor, and, to be quite honest, the sponsors that I have now are my brothers. It's basically each of us are giving our own money to charity right now. It's chicken and the egg type thing. I can't get major sponsors until I can show I have lots of traffic, and I can't get lots of traffic until I have sponsors. It's a little bit difficult.

As a scientist, you learn to approach things methodically, but, as a human being, do you ever feel totally frustrated or hopeless in doing research for diseases such as cancer?
Actually, being in the field of biotechnology, you know that to bring any drug to fruition it's basically a 10-year process, if it's working well. They just do absolutely amazing things in science these days. It's phenomenal what they're discovering, what they will discover. I have a friend who's sure he's going to live until 300 because of all the genetic engineering [smiles]. I don't think it's hopeless. They're definitely going to find a cure or a treatment for all this stuff. It's just a matter of time. Cancer is one of the toughest that they've been working on. They've made great strides, as far as treatment goes. We're still not there yet. I think they will get there eventually, all in time. Somehow we get smarter and smarter every year.