| In the last two years custom rubber bracelets have | | | | green, pink, black, translucent, glow-in-the-dark... there |
| invaded our life. And despite fashion gurus | | | | is a color for everything. The yellow ones are the |
| pronouncing them a 'passing fad' they are still around | | | | most well-known, popularized by ace cyclist and |
| -- and are still climbing the popularity charts. | | | | cancer survivor Lance Armstrong. In fact, it was |
| So what makes the custom rubber bracelets so | | | | Armstrong's 'LiveStrong' custom rubber bracelets that |
| popular? Highly customizable and cheap: those are the | | | | kicked off the trend of wearing rubber bracelets. |
| two qualities that make these rubber wristbands so | | | | Then followed numerous others: there were custom |
| popular. | | | | rubber bracelets for tsunami relief, to show support |
| The custom rubber bracelets can be | | | | to American troops, to rally students against bullying, |
| custom-manufactured for any purpose: charity, | | | | as a tool for crowd control, for just being trendy... |
| crowd control, storing medical information, fashion... | | | | Soon there was a flood of those colorful solid rubber |
| And the ordinary ones usually cost just around $1 a | | | | loops. By the way, the custom rubber bracelets |
| piece -- yes, with all those customized messages and | | | | needn't be really rubber. They are also made of |
| colors. | | | | silicone. |
| What are custom rubber bracelets? Well, they are | | | | Recently there has been a flood of criticism against |
| simply colorful rubber loops that can be stretched | | | | the custom rubber bracelets, caused mostly by the |
| over one's palms and worn on one's wrist. And they | | | | numerous rubber wristbands that have been popping |
| usually have some message stamped on them, such | | | | up all around with all kinds of silly messages. Does |
| as 'Come Home Soon' (that is popular with the | | | | that mean society is getting fed up with the custom |
| relatives of American servicemen) or any other | | | | rubber bracelets? |
| message. Some big hospitals even stamp information | | | | Not by a long shot. Custom rubber bracelets are |
| such as a patient's name, medication, timings, etc on | | | | going to be around, whether their popularity rises or |
| the rubber band bracelets. This allows the hospital | | | | wanes. Because they are so useful little devices, that |
| staff to quickly access the vital info without referring | | | | can be put to use in a number of situations. They |
| to a file in an emergency situation. | | | | may go out of fashion or come into fashion, but |
| Well, that is only one aspect of their customization | | | | they will always be around in some form or other, in |
| ability. They can be ordered in any color -- yellow, | | | | some situation or another. |