| It's a digital world. There is no denying that fact. | | | | on with the business of running a business. Individuals |
| Studies have shown that more and more people | | | | are also more apt to give if they know they don't |
| would rather do business and communicate online | | | | have to navigate a complicated online security |
| than any other way. So why should you even | | | | system that could still possibly fail them if the right |
| consider taking telephone payments for charities? For | | | | precautions are not taken by your company. Phone |
| starters, the phone call is not as dead of an art form | | | | calls can be taken care of in less than five minutes. |
| as you think it is. A lot can be determined by the | | | | Adds a personal touch: That personal touch offered |
| sound of a voice on the other end. That personal | | | | by taking telephone payments is very important, |
| touch can go a long way when it comes to raising | | | | especially to older generations. Reach every possible |
| the support that your organization needs to keep | | | | taste by including them in your other efforts. |
| doing the work that it is doing. Some specific reasons | | | | Lends credibility to your organization: A phone call |
| why taking telephone payments is still a good idea | | | | indicates a brick-and-mortar facility. This breeds |
| follow: | | | | confidence in your potential donors and naturally |
| More options equals more money: Make it as easy as | | | | provides you with the credibility needed to boost |
| possible for your donors to give you money. What | | | | your fundraising efforts. |
| you will find in doing so is that donors have varying | | | | Leaves you more time to reach out to other |
| sensibilities. Some people still prefer the personal | | | | potential donors: When you are not rummaging |
| touch. It can actually be a dealbreaker as to whether | | | | through town going door to door, you have more |
| they will give their support to you or another similar | | | | time to reach more people. And the more support |
| organization. Taking telephone payments in | | | | you can muster for your charitable organization's |
| conjunction with online payment processing efforts | | | | cause, the more likely your efforts will continue for |
| makes your organization viable in more than one way. | | | | years and years to come. |
| That can only be a good thing for the future of your | | | | Telephone payments are not the only option you |
| organization. | | | | should have. But taking telephone payments can |
| Moves fast and effectively: A phone call is a good | | | | certainly add to your organization's resources. And |
| way for donors to lend you their support without | | | | resources are essential to the future of any |
| taking up too much time in their day. After all, | | | | fundraising effort. So don't exclude this helpful option |
| donors, unless independently wealthy, must also get | | | | when building your cause and gunning for the future. |