| Why has the GHD IV Styler become so cheap to | | | | a result of a increase in the RRP. Going back to when |
| buy? I know it is common for consumer goods to | | | | the GHD MK1 to Mk3 were on sale they had a RRP |
| drop in price as time goes by. For example, when | | | | of £99, now the MK4 GHD styler has a RRP of |
| video tape recorders first came out they would cost | | | | £119. |
| upwards of £400. While towards the end of there | | | | So what has been reducing the retail prices? The |
| life in the 1990's they cost just over £90 for top | | | | answer here is simple. Online competition, with online |
| end brand. This trend was repeated with DVD | | | | retailer trying to out do one another to become the |
| players and other electronic goods. | | | | cheapest website for GHD IV Styler . I myself, work |
| But why have GHD Hair Straighteners come down | | | | at a hairdressing salon and i know the cost price of |
| so significantly in price?It is now possible to pick up a | | | | GHD IV Styler. Even if these online stores receive |
| brand new set of GHD Hair Straighteners for under | | | | massive discounts on there products, they can still |
| £100. These deals often come with free special | | | | only be making between £6-8 a set and in some |
| delivery (worth £8.25), a free GHD heat protection | | | | cases maybe a loss. I possed this question to a |
| spray (worth £9.95) and a free heat proof mat | | | | senior GHD worker at a GHD event early in the year. |
| (depends on the quality but costs upwards of | | | | Her response, was that she believed, they were |
| £5.99). | | | | using them as loss leaders to drive traffic to there |
| Before we start thinking the GHD IV Styler is | | | | sites. In the hope they retain the customer for |
| following the same trend as video & DVD | | | | future purchases of hair & beauty products. |
| players, lets take just point out a couple of major | | | | I don't really buy into this theory.Many people will only |
| differences. Firstly, the GHD IV Styler has very little | | | | buy a straightners and not additional shampoos and |
| realistic competition. The GHD IV styler is widely | | | | styling products. So, i am not really sure how this |
| regarded on a consumer and professional level | | | | works, as a long term business strategy. One thing |
| (hairdressers) as the number one hair styling tool. | | | | for certain though, is that the consumer is certainly |
| Secondly, as techniology developes the cost of | | | | benefiting from these reduced prices. If you want to |
| production reduces and so retail prices reduce. Well | | | | find out more about GHD and find the Best price on |
| my answer here is that GHD have not passed on, | | | | GHD hair straighteners, then visit our website GHD IV |
| any reduction in production costs to the retailer | | | | Styler Stockists. |
| (salon owners). In fact cost prices have increased as | | | | |