| Multi-level marketing or what most of us term as | | | | With enough enlightenment, people would begin to |
| Network marketing system entails marketing of | | | | see the financial benefits that lies in these business |
| products, services and opportunities via word of | | | | opportunities and would then begin to take |
| mouth advertising. Although, with e-commerce | | | | advantage of these opportunities. |
| growing in popularity, the word of mouth element is | | | | There are a lot of people in Africa that requires most |
| gradually paving way for a more dynamic way of | | | | of these products; most especially the nutritional |
| doing network marketing with more prospect of | | | | supplements to enhance their health status and so, |
| achieving greater results. | | | | when they are able to generate better income and |
| Nowadays, in the developed economies of the world, | | | | can afford these high cost, high potent nutritional |
| one could by a click of the mouse, come across a | | | | supplements, we can then be more healthy and |
| good network marketing company, sign up, order | | | | productive as a people. |
| their products or services, set up their own websites | | | | The principle of Network Marketing is; ACTIVITIES = |
| to advertise their business opportunities and within a | | | | INCOME. But if one fails to understand this simple |
| few days, begin to experience an in flock of | | | | principle, you would end up frustrating yourself out of |
| customers with whom he has never met joining his | | | | these tremendous investment opportunities. There is |
| organization because they were attracted by the | | | | no free money anywhere to pick up, so you would |
| content of his website and the money making | | | | have to work for your money and the work entails |
| potentials they saw in the company the individual | | | | letting people know what you have as a product or |
| represents. | | | | service for them either by the use of the old mouth |
| This individual could then begin to earn enormous | | | | to mouth technique or the modern day internet |
| amount of income, not by mere word of mouth | | | | advantage. |
| advertising, but by the use of modern day | | | | All africans are natural net-workers; we introduce |
| technology available through the internet. | | | | different products and services to people on a day |
| In the developing countries like Nigeria, the emphasis | | | | to day basis for free without feeling bad about it; |
| is still strictly on the old, almost outdated method of | | | | because we were brought up to be our brothers' |
| network marketing which entails going from door to | | | | keepers. Having said this, the average African is alien |
| door to introduce our goods, services and business | | | | to a system that pays out money for doing what |
| opportunities to those who would be interested in | | | | they were doing for free, it just sounds as being paid |
| patronizing our products and services or in joining our | | | | for saying "Good morning" to an elderly person in the |
| organization. A lot of drawbacks are inherent in this | | | | morning. Most of us are also not open to ideas and |
| process of doing business in this part of the world. | | | | suggestion of others, most especially when such an |
| Despite the fact that most of these companies | | | | idea is coming from someone we look down on |
| produces some fantastic health enhancing products, | | | | either because of their low financial background or |
| the prices of these products are rather too | | | | lower academic qualification, so out of ignorance |
| exorbitant for the developing countries like Nigeria. | | | | many people that should have benefited from these |
| Also, the initial cost of enrolling into the programs of | | | | enormously lucrative business opportunities eliminates |
| the various multilevel marketing companies is rather | | | | or disqualifies themselves from benefiting merely |
| too high for an average individual in this part of the | | | | because the one bringing the opportunity is looked |
| world where the monthly income for some that are | | | | upon as socially inferior. |
| fortunate enough to have a job or small business is | | | | Most of us can be so passionate about their religious |
| less than $200, which is fully spent on provision of | | | | beliefs and teachings, that they misinterpret or even |
| food, leaving little or nothing for health, child's | | | | misunderstand the real essence of the teachings. For |
| education or decent accommodation, not to talk | | | | example, when the Holy Bible talks about the love of |
| about savings. | | | | money being the root of all evil, some people have |
| Those who struggle to raise money to join these | | | | misunderstood this to mean that money is evil and so |
| organizations, meet their brick walls because of their | | | | they rather remain financially poor, after all, the Bible |
| lack of understanding of the concept of network | | | | also teaches that it would rather be hard for the rich |
| marketing. Some are overwhelmed by the captive | | | | to enter into the kingdom of God. On a deeper |
| captions contained in the various adverts which are | | | | meditation on the above teachings and beliefs, one is |
| used for inviting them to opportunity meetings, | | | | forced to study the life of father Abraham in the |
| where stuffs like "make $10,000 a month", "Earn | | | | Bible who was described as a friend of God and who |
| $20,000 from home" and so on. The question most | | | | was so rich in gold and cattle, later we learnt that he |
| of them fail to ask before joining these organizations | | | | went to heaven. |
| is; what do I have to do to earn this money? And so | | | | It is therefore time for us to come face to face with |
| after a few months of unsuccessful strides, they | | | | realities and break this long shackle of poverty that |
| give up and develop strong apathy for network | | | | has enslaved and bedeviled us for so long. We must |
| marketing, believing that all the claims cannot be true; | | | | come to reality with the fact that money remains |
| just because they failed to do the right thing in order | | | | the means of buying and selling world over and is |
| to reach their goals. | | | | worth having. With money, we can support charity, |
| Success they say "is not just about goal setting, but | | | | religious activities, and also support our families and |
| goal getting" so when we adventurously set | | | | community. |
| unattainable goals and set unrealistic deadlines, then in | | | | Multilevel marketing provides a level playing field for |
| the end fails to get to our Eldorado, you see us | | | | every individual that is ambitious enough to change |
| giving up on our dreams and goals. | | | | their lives for the better, we can begin to take |
| Africa is a virgin ground for multilevel marketing | | | | advantage of the various enhancement provided by |
| companies to thrive, first because of the high level of | | | | the internet to enhance our network marketing |
| poverty, secondly, the high rate of disease | | | | strides. It is a gold mine and the earlier we |
| prevalence and the failure of successive government | | | | understand this, we in the developing parts of the |
| to provide basic amenities for their populates, leaving | | | | world would become more productive instead of |
| majority of the populates to cater for themselves | | | | relying on governments that cares very little or |
| and many families living on an income below a dollar | | | | nothing about the welfare of their citizens. |
| per day. | | | | |