| What matters today is no longer who can be the | | | | soon had a hot business prospect. You will too, if |
| most convincing, what you or I think works, what | | | | your prospect is happy with his product results. |
| you or I like to do, or what has historically generated | | | | What can you do in today’s marketplace to build |
| the most end-line business. What is effective TODAY | | | | an MLM business rapidly? Here are some proven |
| in this new millennium is changing, given the current | | | | guidelines: |
| economic conditions as well as evolving job | | | | 1). Keep before/after pictures and stories on you at |
| circumstances for those still in the traditional job | | | | all times. |
| world. | | | | 2). If appropriate, wear an intriguing button to snag |
| Let me be a little bit more specific about those | | | | interest while you’re out and about. (I’ve |
| circumstances. In the olden days when I was | | | | gotten four sales in the last few days wearing my |
| entering the job market, you basically had one choice: | | | | button while on errands.) |
| take the job or don’t take the job. The hours, | | | | 3). Use emotion to interest your customers in helping |
| location you worked in, lunch breaks, dress code, etc. | | | | others get similar benefits. |
| were set --- in stone. No one had heard of signing | | | | 4). Get creative when painting your job freedom |
| bonuses. | | | | benefits. (I’d point out that while he might be |
| Now, it is common for executives and middle | | | | getting paid to play golf, it’s doubtful that he |
| management people to do some, if not most or all, | | | | was earning hefty cash bonuses and all-expense paid |
| of their work at their own pace from a cottage | | | | trips, or that he’s his own boss, as I am.) |
| location. As a result, some of the magic we had to | | | | 5). Point out that if he builds a great business with a |
| offer with MLM that existed only in our domain is | | | | stable MLM he probably doesn’t need life |
| now possible in the regular job world. Some | | | | insurance --- he will have created an even better |
| management people actually earn high salaries while | | | | residual income protection for his loved ones. |
| playing golf with potential clients. So how can we | | | | 6). Stress how easy it is to develop multiple income |
| compete with that? Or CAN we compete with that | | | | streams when you’ve got sufficient capital to |
| effectively? | | | | fuel rapid expansion and to plug those profits back in. |
| Well, I say “Yes, absolutely!” We just need | | | | 7). Remember that a satisfied customer can translate |
| to take the time to find out some things about our | | | | into a satisfied wholesale buyer whose loyalty will |
| prospects so that we know how to position our | | | | help you create more financial stability and repeat |
| program with charisma. One of the most effective | | | | business as your distributors continue to receive |
| ways to hook the “Donald Trumps” of the | | | | promotional literature directly from the company. |
| world is with a sensational product result. I got a | | | | 8). Ask yourself if you are content with your |
| typical phone call the other day from a satisfied | | | | economic situation and be clear on what it will take |
| customer who had lost 15 pounds in just 6 days. He | | | | to set the stage for your eventual satisfaction. (For |
| said he would HAVE to join my company because | | | | me that has always been complete freedom). |
| everybody was asking what in the world he was | | | | I believe that I can create more business than ever |
| doing to melt before their very eyes! They all | | | | this year, but I also see that I need to make a few |
| wanted to try the product. | | | | on-course corrections as I continually adjust |
| Things have heated up so much since then, that | | | | yesterday’s business posture so that it will work |
| he’s now a director in our company. “They | | | | effectively tomorrow. Stay flexible, stay involved and |
| just take the products away from you,” he | | | | most of all, stay committed. Many tens of thousands |
| laughed. What’s interesting is that the first time | | | | of people are going to become wealthy in the MLM |
| we talked with him, we pitched the business as a | | | | industry, and they are going to become the new |
| possibility but it fell on deaf ears. However, he did | | | | millennium industry specialists . . . One of them could |
| order the product. By leading with the product, we | | | | be you! |