| > | | | | accessed the Internet for political information in 2008 |
| | | | and the number continues to increase. |
| In a tough economy, raising money for local and | | | | Find a good hair stylist and then a good web |
| Statewide races has become more difficult. Every | | | | designer. The kid down the street or a volunteer |
| advantage must be utilized. There is a tested | | | | might be cheap, but if you are investing you esteem |
| technique to increase political fundraising. Do you us | | | | and time into a political race, pay a few extra dollars |
| it? | | | | for a proper political website. |
| Once you make the decision to place your name on | | | | The critical next step is how the multiplier effect |
| the ballot, then the real job begins. Raising money. | | | | starts. The addition of a thirty second television |
| Unless you are the rare candidate who can | | | | commercial on the first page of your website with a |
| self-finance, the job of finding money will land on | | | | widget to both persuade and facilitate easy |
| your daily to-do list. | | | | donations will put the ball in motion. Credibility is key |
| The key to political fundraising success, as we have | | | | to fundraising. If you have a credible website and a |
| learned from Obama and others, is the multiplier | | | | high quality, professionally produced television |
| effect. It is best to seek a large amount of small | | | | commercial, you will have instant trust. We only |
| donations. The term large is relative to your | | | | donate to people and causes we trust. In this |
| situation. In a community race, three hundred | | | | economy dollars will be tougher than ever to raise. |
| donations might suffice, in a major city race, three | | | | You need every advantage. Check the Internet for |
| thousand might just get you started. So how do you | | | | low cost, high quality political television commercials. |
| start the multiplier effect for your campaign? | | | | This should cost you no more than five hundred |
| You only have one chance to make a first impression. | | | | dollars. The sooner you add a commercial to your |
| Remember this axiom. The typical first impression is | | | | website with the political fundraising widget, |
| your website. Over sixty percent of America | | | | the sooner the multiplier effect begins. |