Sunscreens and Mega SPF Ratings - Are They Just Another Marketing Gimmick?

Have you noticed recently how the standard SPF'sbut research now shows that this is not the case.
ranging from 15-30 have now catapulted into theUVA rays (long wave rays) are more prevalent and
stratosphere? I could not help but notice recentlyaccount for approximately 95% of the UVA rays
how many companies have jumped on the "more isreaching the earth's surface. UVA rays can cause
better," band wagon by offering sun blocks andboth cellular and DNA damage and are responsible for
sunscreens with SPF's as high as 100. Do these higherpremature aging such as deep lines and wrinkles.
SPF's really give us better protection, or are theyIf you ask some dermatologists they will tell you that
just a marketing ploy to get us to buy morewhile higher SPF's such as 50+ may offer some type
products?of safety margin (primarily because most people do
Brands such as Neutrogena and Coppertone are nownot apply enough product), they also have some
offering SPF's in the range of 50-100 in addition tosignificant drawbacks.
the standard offerings such as an SPF 15-30.Some experts such as Steven Wang, M.D., at
The question is, "Are super high SPF's actually givingMemorial Sloan-Kettering Cancer Center in NYC,
us more protection, or are they just a marketingbelieve that high SPF's such as SPF 50-100 may give
ploy?" First, I would like to briefly discuss what thethe wrong message about appropriate sun protection
term SPF means and to distinguish the differencestrategies. While many may believe that a sun block
between "physical" and "chemical" sunscreens and ormay be the first line of defense, according to most
sun blocks.public health organizations, the first step would be
SPF refers to sun protection factor. It basicallyavoiding the sun, seeking shade, wearing protective
determines how long you can stay in the sun withoutclothing such as hats, and then using an effective
burning. It is primarily based on the idea that if asunscreen or sun block. Relying solely on a sunscreen
person normally burns (without sun screen) after 15with a high SPF can lead to a false sense of security;
minutes, then an SPF 15 would give you 225 minutespeople may think they can stay out in the sun for
of protection (15 X 15). However, since manylong periods of time without burning.
consumers actually only apply a fraction of theAnother drawback of high SPF's is that they may
amount that was used in the "testing" environmentresult in uneven protection providing high UVB, but
(approximately 1/3), in reality an SPF 15 may onlyinadequate UVA protection. The European
translate into an SPF 5. SPF calculations are onlyCommission recommends that all sun block or
approximate because they don't take into accountsunscreen products have a UVA/UVB protection ratio
other situations such as time of day (the sun isof 1:3. According to many experts, the best UVA
strongest between 10:00AM and 4:00PM).protection offered in a "chemical" sunscreen is
Sun blocks also known as physical sunscreens, mostAvobenzone, but it must be stabilized with other
typically contain titanium dioxide and zinc oxide which"acitves" such as Octrocrylene.
physically block ultraviolet radiation (UVR). TheseDr. Wang also believes that U.S. companies still don't
products are considered to be broad spectrum andhave the "active" ingredients (those that offer sun
protect against both ultra violet (UVA) rays, and ultraprotection) necessary for sunscreens at very high
violet B or burning rays. Sun blocks work bySPF levels. Tinosorb, which boosts UVA protection, is
deflecting the sun off of your skin, while "chemical"still not approved by the FDA.
sunscreens reduce or minimize the amount of ultraAnother concern is that super high SPF's may
violet radiation that is absorbed by your skin (todiscourage companies from looking at alternative
varying degrees). While in the process of review, theways of improving sun protection, such as developing
FDA has not yet determined an SPF rating systemstrategies for better distribution of protection from
for UVA rays. However, in their most recentboth UVA and UVB and enhanced photosensitivity.
monograph, they recommend limiting SPF's to 50.So, what should you do when purchasing a sun block
According to the Skin Cancer Foundation, both UVBor sunscreen? Based on the evidence, it appears that
and UVA can both cause skin cancer. In fact, it waspurchasing a product between SPF 15-50 would be
once thought that only UVB rays could cause cancer,more than adequate.