| an one million people will be diagnosed with skin | | | | 1.3 million people annually. AK is the most common |
| cancer this year. Moreover, the incidence of skin | | | | type of precancerous skin lesion. If left untreated, |
| cancer is on the rise, making early detection and | | | | AK can lead to Squamous Cell Carcinoma. |
| treatment more critical than ever. To raise | | | | • 24 with Squamous Cell Carcinoma |
| awareness and encourage regular skin examinations | | | | (SCC)-SCC is a form of skin cancer that affects |
| with a dermatologist, Doak Dermatologics, a leading | | | | 200,000 Americans each year. SCCs can metastasize |
| specialty pharmaceutical company, and The Skin | | | | (spread) quickly. |
| Cancer Foundation have joined forces on an | | | | • 111 with Basal Cell Carcinoma (BCC)-BCC is a |
| innovative public service campaign called The Skin | | | | common form of skin cancer, affecting more than |
| Cancer Screening Tour. | | | | 800,000 Americans annually. Chronic exposure to |
| Free Skin Exams Offered | | | | sunlight is most often the cause of BCC, which |
| A 38-foot, custom-built Mobile Diagnosis Vehicle | | | | occurs most frequently on exposed parts of the |
| (MDv) is traveling across the country offering the | | | | body. |
| public free skin cancer examinations by local, | | | | • 11 with Melanoma-Melanoma is the most |
| board-certified dermatologists in more than 20 cities. | | | | serious form of skin cancer and has increased more |
| The Tour kicked off in early March at Fisherman's | | | | rapidly than any other form of skin cancer during the |
| Wharf in San Francisco and has traveled to Los | | | | past 10 years. By 2010, the number of Americans |
| Angeles before heading to Phoenix, Dallas, Houston | | | | with melanomas is projected to rise to 1 in 50. If |
| and Tampa, so far. | | | | melanoma is diagnosed and removed early, it is |
| The Skin Cancer Screening Tour is already making a | | | | almost 100 percent curable. |
| difference. Dermatologists volunteering at the MDv | | | | "We're very proud of the results The Skin Cancer |
| have conducted more than 1,000 patient | | | | Screening Tour has achieved so far," says Daniel |
| examinations while looking for four primary forms of | | | | Glassman, president and CEO of Bradley |
| skin cancer or precancerous skin conditions. So far, | | | | Pharmaceuticals, Inc., the parent company of Doak |
| the doctors have identified incidences of these | | | | Dermatologics. "We hope this program will encourage |
| conditions in a number of people, including: | | | | those at risk for skin cancer to be aware of the |
| • 271 with Actinic Keratosis (AK)-AK affects | | | | need to visit a dermatologist regularly. |