Shopfitting - An Observation on Charity Shop Display

Does the way in which charity shops display theirDVDs or ornaments, until the furniture unit is sold and
wares or utilises their shopfittings and retail displaysa new display stand is required. In short, they make
have any impact on sales in the current economicthe best of what is available. Which is best? Well, as
climate?long as the charity is supported and gets the
During a recent shopping foray into a range ofdonations and business from the public it needs, it
charity shops, I was surprised at how quiet they allshouldn't matter a jot. Or does it?
seemed to be. One of the charity shops I visitedIn the past, I would visit the charity shops in turn and
recently noted that while numbers of shoppersbuy from as many as possible to try and 'do my bit'.
visiting had increased since the financial crisis began,But times have changed. We are in recession and the
takings were actually down.Credit Crunch is biting deep. Yes, the mainstream,
The range of charities represented on my excursionbranded charity shops are well-lit, airy and don't have
was an assorted mix that seem to fall into two mainso much of the musty, 'second-hand clothes' smell
categories: Local - i.e. the local church, or hospice, etc.about them as, say, the local shop, but this also
- and then there is what I call the mainstream -seems to me to be reflecting in the prices they
nationally recognised charities.charge. From the shops I have been into, both in the
Some of the mainstream shops appear to havebigger cities and in the smaller market towns, many
adopted a typical, countrywide look in their branding,items of clothing all now seem similarly priced to
down to colour co-ordination and colour-wheel-typesome of the popular mass-produced, low-cost,
segregation of their clothing; standardised shopfittingsclothing chain stores. In this respect in these frugal
and carpets, with Managers trained in Retail. In short,times will people support the charity, or buy new?
a very slick, retail operation no different in principle toThe local charity shops, on the other hand, still seem
the main high-street chains.to have much lower priced items by comparison,
By contrast, some of the local charity shops seem tooffering the same range and quality of donated
be set up in whatever shop space is available. It canproducts.
often be seen that the layout in the shop is random,With money in people's pockets getting ever tighter,
much like a Bring and Buy, or Rummage Sale. It maythe hunt for a bargain will hold even charity shoppers
be poorly, or unevenly lit; donated furniture andoff from parting with their cash until the very last
cabinets acting as the shop displays for Books andpossible minute.