| You have to be careful about handing over control | | | | to phone solicitation? Are you selling the right product |
| off your fundraising campaigns to other companies. | | | | to market to your potential donors? If you are |
| For charitable organizations and even for smaller | | | | putting on your major fundraising campaign of the |
| church or school groups who hire professional | | | | year for the diabetes association should you be selling |
| fundraising groups to solicit donations for them, there | | | | chocolates? |
| may be little return for their money. While there are | | | | There have been instances where a charitable |
| great professional fundraising companies to work with | | | | organization has hired for profit groups with |
| there are some large companies that charitable | | | | generating money and regretted the decision." The |
| organizations are working with that put a fundraising | | | | public doesn't expect managers of charities to be |
| campaign in jeopardy. Here are some considerations | | | | risk-prone people - we help to do that," said Len |
| and precautions for working with another company | | | | Wolstenholme, spokesman for Xentel, a professional |
| for your fundraising. | | | | fund-raising company that solicits Wisconsin residents |
| Picking the Right Campaign | | | | on behalf of 23 charitable organizations, five of which |
| You have to make sure the game plan for generating | | | | get 15 cents or less per donated dollar." |
| your funds is effective. When you shop around for a | | | | Xentel is a company that was hired by Veitnam |
| fundraising company make sure you are on the same | | | | Veterans Foundation of Wisconsin in 2006 for their |
| page. Are you getting a straight answer from them | | | | fundraising campaign. There needed to be better |
| or are they proposing a campaign that is not a clear | | | | understanding between the companies because the |
| representation of your school or organization? | | | | campaign was anything but effective. The campaign |
| Some questions and concerns that need to be | | | | consisted of phone solicitation, the foundation may |
| addressed when you are negotiating with your | | | | have provided a list of past donors but soon the |
| partner fundraising company: When you make | | | | phone calls branched out into first contacts. "It costs |
| contact with your potential fundraising company are | | | | telemarketers between $1.50 and $2 to raise a dollar |
| they a good fit for you? Is the campaign a | | | | from a new donor. First, it takes 12 calls to get one |
| representation of your organization? Is selling a | | | | donor to pledge...only half actually honor the pledge |
| product more efficient for generating money ? Are | | | | with a check. |
| the people you are trying to reach going to be open | | | | |