| Promotional awareness items are effective tools that | | | | awareness for alcohol, tobacco, and drug and |
| your organizations can use to bring public attention to | | | | violence prevention. The observance traces its roots |
| important causes and issues you advocate. | | | | to the case of Agent Enrique Camarena, a Drug |
| Compared with television and newspaper | | | | Enforcement Administration agent working |
| advertisements, these giveaways are sure ways to | | | | undercover in Mexico for four years. His efforts led |
| get up close and personal with your recipients and will | | | | to the discovery of a multimillion-dollar |
| make it easier for your marketing messages to sink | | | | drug-manufacturing operation, which angered drug |
| in. | | | | cartel leaders, who kidnapped, tortured, and killed |
| When choosing promotional awareness products, | | | | Camarena. |
| color is a major consideration. Causes and advocacies | | | | The constant use of the pink ribbon has identified it |
| usually have a corresponding color. Red stands for | | | | strongly with women's issues today. The icon comes |
| the fight against drugs and HIV/AIDS. Green has | | | | imprinted in many promotional awareness products |
| always been associated with the environment, while | | | | such as key chains, magnets, sticky notes, paper |
| pink is used for any awareness campaigns that | | | | clips, and lapel pins. Similarly, pink giveaways such as |
| involve women such as cervical and breast cancer. | | | | aprons, totes, pens, address books, umbrellas, and |
| Yellow, popularized in the song "Tie a Yellow Ribbon | | | | tumblers have been used for breast cancer |
| Round the Ole Oak Tree," has stood for the | | | | fundraising and visibility campaigns. |
| sentiment of a family member awaiting the return of | | | | Environment-loving advocacies can make use of |
| a loved one from military deployment. Blue has been | | | | green giveaways as well as promotional awareness |
| used for child abuse awareness and anti-smoking | | | | items that are reusable or made from sustainable or |
| campaigns. | | | | recyclable materials. Some examples of these are the |
| Among the most enduring awareness icons is the red | | | | ever-popular canvas shopping totes, journals and |
| ribbon, which has been used as a symbol for drug | | | | notepad from recycled paper, and mugs, bandage |
| prevention and the fight against AIDS. One of its | | | | dispensers, and pens made from corn plastic. Beyond |
| most visible uses in the United States is for the | | | | color, the material lends an authenticity and |
| National Red Ribbon Week, which aims to raise | | | | consistency to the cause. |