Pink GHD Kiss Styler Hits the Shops to Raise Money For Breakthrough Breast Cancer

GHD have long enjoyed a privileged relationship withthe trend towards bold, blocks of colour.
UK female consumers, with their iconic ghd hairThe pink ghd kiss straightener also comes equipped
straighteners enjoying a fanatical following that showwith a "sleep mode" that safely turns the iron off
no signs of abating despite the collective ghd loveafter 30 minutes. With ghd's built-in microprocessor,
affair now lasting for an incredible seven years.the smooth plates heat up quickly and retain their
Aside from selling their incredible ghd hair stylers byheat efficiently. It also comes with an exclusive ghd
the truck load, ghd have used their status as a topstyling DVD, packed full of top tips to get you
fashion brand to raise significant funds forstarted on gorgeous easy curls or straight styles. As
Breakthrough Breast Cancer, the UKs leading charitywith any ghd IV styler there is a 2-year guarantee.
committed to fighting breast cancer through researchAbout GHD
and education.The story behind the ghd hair straighteners that
The pink ghd was first launched in 2004, and sincehave styled a thousand catwalks
then has gone on sale each autumn with £10Its hard to believe that the millennium was eight
(plus tax) of the ticket price going to Breakthroughyears ago - it seems only yesterday that celebrations
Breast Cancer. The total raised for Breakthrougheverywhere were bringing in the new year like a new
Breast Cancer stood at an incredible £1.9mworld was beginning. Little did anyone know that a
after last year's promotion (up from £1.1m inrevolution was quietly happening, an uprising in the
2006). That means that the 2008 pink ghd is certainbeauty world that was to banish bad hair days for
to burst through the £2m mark!good. It was of course, the launch of the first ghd
As befits one of the most on-trend brands around,hair straightener.
every year the pink ghd is different from theWhen the ghd hair straightening iron appeared in the
previous year's pink ghd. This ensures that theUK, nobody had known anything like it. Being an
promotion stays very much at the forefront ofex-hairdresser for one of the world's leading salons,
fashion and also keeps the pink ghd styler one stepthe lucky man who happened up this prize possession
ahead of the numerous copies and fakes thatwhen travelling certainly knew a lot when it came to
inevitably follow such a trend-setting product.hair. Convinced he was onto a winner, he and two
This year, the pink ghd has been labelled the pink ghdfriends imported the technology and began trading
"kiss", reflecting the inclusion of three totally exclusivefrom his home in Yorkshire.
ghd lip glosses called Dare, Dazzle and Demure whichTo begin with, hairdressers thought they were having
come housed in a cute mirrored case (in pink ofa laugh selling these strange-looking ghd stylers for
course!)almost £100! But soon ghd was being praised
Of course the exciting highlight of the offering is thein every interview by beauty editors up and down
monochromatic glossy fuschia pink ghd hairthe country and as word spread, so did demand.
straightener. This new 2008 pink ghd follows on fromLegend has it that anxious customers were banging
the highly successful ghd dark / ghd pure promotionon the warehouse doors, trying to bribe the staff
which featured the first ever ghd stylers to come inand even breaking in - just to get their hands on
this new style glossy monochrome finish. In the casesome ghd hair straighteners.
of the ghd pure/dark, the finish was a choice ofWith no advertising spend whatsoever, ghd had
glossy white or glossy black, but of course in theachieved iconic status. People who owned a pair
case of the ghd kiss styler, the finish is glossy pink.worshiped them and those who didn't believed they
Fuschia was chosen as this year's "pink" to reflectwere capable of miracles.
the ongoing love-affair with everything 80's as well as