| Custom wristbands are functional AND profitable. | | | | be at a discounted rate. For sponsors, using |
| High-paying sponsors use wristbands as prime | | | | wristbands as a coupon or discount voucher will drive |
| advertising space, and absorb costs of existing venue | | | | business, after the event, to their locations to |
| wristbands! | | | | redeem their wristband for free or discounted |
| Wristbands are typically used to identify customers | | | | product and services. |
| who have purchased a ticket, registered at a resort | | | | The sponsorship portion of customized wristbands is |
| or have access to special areas. Although these | | | | also beneficial for groups and organizations that |
| methods have worked efficiently for years, and | | | | require an identification system for admission, but |
| people have grown to expect wristbands at venues | | | | don’t have the budget or funding to do so. |
| like these, it seems one very valuable opportunity is | | | | Making the wristband an advertising platform for |
| being missed. Custom wristbands have limitless | | | | major sponsors is an easy, cost-effective way to |
| opportunities, and are not just effective for marking | | | | tackle marketing, and security. |
| someone with VIP or UNDER AGE, but | | | | Wristband companies typically offer a wide range of |
| can easily include advertising, and promotional material. | | | | wristband options, and seasoned manufacturers are |
| Many sports venues and concert tours pull in | | | | able to provide full customization services. From |
| numerous high-paying sponsors to buy advertising | | | | paper wristbands (Tyvek), to plastic and vinyl bands, |
| space on billboards, beverage cups and projector | | | | even 3D animation wristbands and full-color |
| screens. As much as these methods can be | | | | photographic wristbands, industry-known |
| successful, the existing wristbands that are used for | | | | manufacturers have custom wristbands for every |
| security and identification, that are looked at as often | | | | budget. A good wristband producer will also be able |
| as a wristwatch, are being ignored as advertising | | | | to provide documentation showing that they follow all |
| space. | | | | North American product standards, including lead-free |
| Wristbands that are used at events like these are | | | | inks and the latest CPSIA standards. |
| often kept for years by visitors, as a memento or | | | | Frequent wristband purchasers that were typically |
| keepsake, so knowing that the bands aren’t | | | | ordering bands to identify guests, have started to |
| going to be cut off and thrown out once used is just | | | | include sponsor information, websites and logos. If |
| another reason to apply them as a marketing tool. | | | | they are customizing their wristbands for security, |
| Some companies use the wristband customization | | | | why not take advantage of all that advertising space, |
| forum to print bounce back opportunities for their | | | | too? |
| customers, suggesting that their next visit will | | | | |