| More than 28 million people are suffering with cancer | | | | world. Each band is made up of 100% synthetic |
| and nearly eight million will die this year. Lance | | | | rubber and has live strong engraved into the outer |
| Armstrong foundation (LAF) was set up to help | | | | skin of the band. |
| people suffering from cancer. This foundation was | | | | Cancer affects us in one way or another. Either we |
| set up 10 years ago. Lance Armstrong suffered and | | | | will be stricken or someone we know will. This |
| survived testicular cancer that had spread to his brain. | | | | disease is considered a universal issue, one that |
| It is because of this that, with his fortitude and | | | | infuses entire communities with compassion and |
| direction, live strong wristbands has taken off like | | | | empathy, and inspires charity efforts on a |
| gangbusters. | | | | widespread scale. Research funding is very important |
| Lance Armstrong introduced "live strong" wristband | | | | to keep research alive and moving forward. Research |
| to support people suffering from cancer. This band is | | | | requires money. Not just a little money, a lot of |
| yellow in color which was launched in May 2004 to | | | | money. Lance Armstrong, being a cancer survivor |
| raise funds for Lance Armstrong foundation. Nike | | | | himself, found himself in the unique position of being |
| joined with Lance Armstrong to create live strong | | | | able to make a huge difference in a cause that is |
| wristbands to raise awareness and support for | | | | near and dear to his heart. Money raised from yellow |
| cancer sufferers around the world. This foundation | | | | bracelets goes directly to funding cancer research, |
| was founded by cyclist and cancer survivor Lance | | | | but they represent an attitude of live strong and |
| Armstrong. Wristbands were sold to raise money for | | | | empowered. |
| cancer research, raise cancer awareness and | | | | Many people are confused as to why yellow color is |
| encourage people to live life to the fullest. | | | | chosen for this cause. The reason is it is the color of |
| Lance Armstrong wristband became famous in 2004 | | | | Tour de France's leader jersey. Yellow has always |
| due to Armstrong's Tour de France effort. Certain | | | | been a symbol of hope. Consider also, the song "Tie |
| famous personalities like John Kerry, Katie Couric and | | | | a Yellow Ribbon" and its sweet message. Wear your |
| Matt Damon wore the band. Endorsements in TV | | | | wristband wherever you go and tell people what it is |
| shows increased awareness among people. This kind | | | | and what it means to you. Encourage them to make |
| of wristband has inspired many other organizations | | | | a difference also. Let the wristband make a |
| for charities and various political causes. By buying this | | | | difference in your own life as well. You can make a |
| cancer wristband you are helping to keep up the | | | | difference. |
| fight against cancer and help sufferers around the | | | | |