| Imagine yourself as a successful business person. | | | | Most plastic pens can now be printed in one or two |
| Where do you see yourself? What are you doing? | | | | days so their deadline was not a problem. In fact, as |
| Are you happy or upset? The word 'imagine' is a | | | | they had three days before they required the pens I |
| powerful word because it makes the person doing | | | | recommended that they try to come up with a |
| the imagining think. In a place where before there | | | | strapline that might get people at the conference |
| was nothing, there is suddenly activity and that | | | | thinking a little more about their good cause. |
| mental activity or picture is different for each person. | | | | Essentially, the organisation was looking for a way of |
| It is for this reason that marketers trying to promote | | | | inspiring local business people to donate to their |
| their businesses or organisation with promotional gifts | | | | cause. After much deliberation, they decided to print |
| might like to consider using the word 'imagine' | | | | their logo followed by the strapline 'Imagine a world |
| somewhere in the design of what they want printed | | | | without cancer - Make a donation today at... their |
| on the promotional products. | | | | telephone number and website address followed. |
| More often than not, people ask for their logo, | | | | I received an email a few days after the conference |
| telephone number and web address to be printed | | | | from the customer. She was excited and told me |
| onto promotional items. This is easy and it will get | | | | how the promotion had been such a tremendous |
| your logo and contact details into the hands of your | | | | success. They had used promotional pens in the past |
| target audience. When time allows, however, I like to | | | | but had never had such a successful response. She |
| recommend trying to give your customers just a little | | | | was confident that printing the call to action on the |
| more... Try to inspire them. | | | | side of the pens played a big part in the success of |
| A cancer charity recently contacted me asking to | | | | the campaign. |
| have 2000 pens printed in a hurry for a fund raising | | | | Can you thing of a way you could use the word |
| conference they were attending. They asked to | | | | 'imagine' to promote your products, services or |
| have their logo and contact details printed on the | | | | message? Try to get your target audience to |
| pens and emphasised that that the pens must be | | | | imagine themselves using your products or being a |
| with them within three days. | | | | part of your cause. |