| One of the best ways to get the word out about | | | | you want them to pick up the phone and call you, |
| your work-at-home-mom (WAHM) business is by | | | | not immediately research the charity you're |
| generating some publicity. There are many simple | | | | supporting. They can always do that after they talk |
| ways to get media attention for your business, and | | | | to you. |
| some of the most effective can be to help someone | | | | While you should definitely focus on how you're |
| else. Almost every list of easy publicity-generating | | | | helping others in your release, be sure to always |
| ideas contains something like this: | | | | bring your readers' attention back to you and your |
| "Sponsor a charity and write a press release about | | | | business. |
| your involvement." | | | | One way to do this is, before launching into the |
| That is an excellent suggestion. People (and the | | | | details of the event in your release, write a |
| media) love stories about others who are making a | | | | paragraph of information about your business. This |
| real difference in the world, and supporting a charity | | | | makes it clear to your reader that this release is |
| is an effective way to do that. | | | | about you. You could also add another sentence or |
| The danger is though, that in your press release, the | | | | two about your business at the end of the release - |
| organization you're supporting might overshadow | | | | just one more reminder for the reader to visit you. |
| your business and the work you're doing there... the | | | | If you remember to give your readers a good |
| reason for the sponsorship and the release in the | | | | reason to visit you, sponsoring a charity or event can |
| first place. | | | | be a powerful way to gain publicity for your business. |
| When your reader gets to the end of the release, | | | | |