Have a Cause? Wear a Rubber Wristband!

They are the hottest wearable right now, despiteavailable -- blue, pink, yellow, striped... The blue rubber
the fashion gurus adding the adjective 'once trendy'wristband was launched by BBC Radio One, and has
while referring to them. Yes we're talking aboutthe words 'Beat Bullying' stamped on it. This
rubber wristbands. You can't escape them anymore.wristband is highly popular among footballers. One of
Be it evacuees at Gaza or NBA football stars, all arethe most popular rubber wristbands around is the
wearing these bands. Passing fad? Don't know, but'Support our troops' wristband worn by family
they are still selling like hot cakes.members of American servicemen. They come in
If you have just stepped out of a time machine andmany colors. The pink ones are about breast cancer
can't distinguish a rubber wristband from a tennisawareness.
wristband, read this: Rubber wristbands wereThese wristbands are made of either silicon or
popularised by famous cycling champion Lancerubber. There are also paper and leather wristbands,
Armstrong who fought and survived multiple cancers.and ornamental bracelets.
Armstrong wore a signature yellow rubber wristbandWearing a wristband is a good way of announcing
during his record sixth straight victory at the Tour deyour support for any worthy cause. What's more,
France in July.you can have your own custom message stamped
Armstrong was diagnosed with testicular cancer thaton it. The beauty of rubber wristbands is that they
had spread to his lungs and brain when he was 25. Hecan be worn in any situation.
won the 1999 Tour de France and has won it sixSo what does the continuing popularity of the rubber
years in a row. The 'Livestrong' rubber wristbandswristbands imply? That they are more than just an
from the Lance Armstrong Foundation are a meansaccessory. They are about attitude, a reminder about
to show support for those battling cancer. The salesone of the numerous worthy causes that drive the
of these wristbands shot up when Oprah Winfreyhuman civilization forward. They are about the human
encouraged her viewers to order a bracelet whenneed to show solidarity to those fighting against
she had Armstrong as a guest on her show.mighty odds.
The Live Strong rubber wristbands sell for $1 a piece.Yes, rubber wristbands are a civilizational need in
And they are still selling at the rate of 200,000 perthese turbulent times. Let the fashion gurus call them
day. The funds raised through selling them willa passing fad, or whatever they like. But these
support the Lance Armstrong Foundation's efforts torubber wristbands are here to stay.
help young people with cancer and their familyIf you have a worthy cause to support, show it by
members to live strong.wearing a rubber wristband.
Today there are rubber wristbands of all colors