| I've always thought that being given a small token of | | | | look in the eye and handshake while saying the |
| appreciation when donating to a cause was a lovely | | | | words "Thank You". That and a small gift is especially |
| gesture. Sure, having been in marketing for most of | | | | nice. |
| my life this is a well known strategy. But I'm not | | | | - Make it personalized. If you can personalize the |
| talking only textbook here - I'm talking about the | | | | thank you gift/token to the event or cause it's a |
| feeling one gets when they are acknowledged for | | | | plus. For example, if you are giving glass magnets |
| giving of themselves to a cause (monetarily and/or | | | | with a pink ribbon design and you can personalize |
| otherwise). | | | | them so that they say "Fenton 10K Run, 8.02.09" it is |
| Because breast cancer has so personally touched me | | | | especially meaningful and will be used with pride. |
| through friends and family I would like to share some | | | | - Tie it to the cause. If you can give something that |
| tips if you are looking to raise money for this cause. | | | | one associates with the cause so much the better. |
| Please let me say that I am not talking about the | | | | For example: a pink picture frame, a pink candle, etc. |
| solicitation of large donations from individuals - that is | | | | - Make it something someone would want to receive. |
| a whole different art and science. I'm talking about if | | | | Bumper stickers, car magnets and/or buttons are not |
| you are holding an event like a walk or a race, or an | | | | always the most appreciated of gifts. |
| event where the cost to attend is less than $75, or | | | | - Try to tailor it to who is purchasing. If you know |
| simply putting out a request for donations. In such | | | | that the event will mainly attract females then giving |
| cases keep these things in mind: | | | | 'female friendly' tokens of your appreciation such as |
| - People loved to be 'thanked' (its a type of | | | | pink manicure sets, pink compact mirrors, pink |
| acknowledgment and everyone likes to be | | | | candles, etc. |
| acknowledged). It can be as simple as a heartfelt | | | | |